In August of 2022 I had the privilege of introducing re-inc to the Portland market. The limited product launch coincided with a panel discussion featuring influencers such as Luke Pearson, Crystal Dunn, and Meghan Klingenberg. I developed the marketing strategy, sourced panel members, and brought in collaborative sponsors such as Abbey Creek Winery and Liquid Death. Following the launch, we created a dedicated temporary retail space to display the limited edition product.