Famous Nobodys

Apparel Collection + Brand Activation + PDX Moment

Role: Brand Strategy, Account Management, Event Production

Partnering with Carmelo Anthony and working in tandem with apparel brand Famous Nobodys, this project was titled “Why We Love Portland”. Our collaborative efforts came to fruition at our launch party on March 13th 2020, when hundreds of Rose City locals came out and showed love. By PDX for PDX.

The Intention

From the beginning I wanted to use this project to highlight the city of Portland and its people. After all, Compound was a PDX staple and Melo had just joined the Trailblazers. I involved the community in marketing the project, collaging photos as promotional material for the launch.

The Launch

I collaborated with several local businesses on the launch party, such as Deadstock Coffee and Trap Kitchen. These business increased community engagement and provided key cross-marketing opportunities. I also curated innovative experiential elements such as a live garment customization station. Ultimately the launch was a massive success, bringing in hundreds of customers and  influencers.

The Collection

  • Star Theater

  • St. Helens

  • Gateway

  • Blazers

  • PDX

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