THE HOXTON
Apparel Collection + Retail Activation + Launch Party
Role: 360 Campaign Development, Account Management, Community Engagement
The Hoxton reached out to me back in June of 2022 hoping to leverage Compound’s cultural impact. After facilitating a successful collaboration, I spent the following year strategically expanding Compound’s relationship with The Hoxton into a multi-installment partnership. This led to 3 separate phases of collaboration between Compound and The Hoxton.
Phase I: The Collection
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Tee
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Cap
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Hoodie
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Bag
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Press
Phase II: The Launch
In November of 2022 I received word that The Hoxton would soon be opening their new speakeasy ‘2NW5’. After some negotiation, I convinced them to align the unveiling of ‘2NW5’ with the launch of their collaboration with Compound. This proved massively successful.
Phase III: The Cocktail
The final installment of Compound’s partnership with The Hoxton came in the form of a cocktail. My intention was translate Compound’s DNA into a drink. The cocktail featured muddled pear, sake, yuzu, and a champagne float with a hexagonal burnt orange for garnish. The result was extremely tasty, providing a crisp and celebratory experience.
